Soft Goat RSS

Pop up store and sample sale!

Tue, 23 Apr 2013 10:00:00 +0200

Don't miss our pop up store and sample sale together with by Malina and U its you! It starts this thursday at 08.00 until saturday!

Reed more below! Hope to see you all there!

Competition!

Mon, 11 Mar 2013 15:00:00 +0100

Competition!

Win your favorite sweater from Soft Goat!

1. follow us on instagram @softgoat
2. upload a picture of you with your Soft Goat sweater, or a picture of your favorite one from our website and hashtag it with #softgoat
3. lets hope for the best! The winner will be announced next sunday, the 17th of march!

Lets compete!

Follow us on Instagram

Mon, 25 Feb 2013 19:00:00 +0100

To be updated on our latest news and other things, please follow us on Instagram! Our name is SOFTGOAT! And if you upload a picture with a Soft Goat sweater please hashtag it with #softgoat!

See you on Instagram!

Give a Goat helps people in need!

Mon, 18 Feb 2013 16:00:00 +0100

Please take a few minutes to look at this video showing how the goats that we donate helps families in need! 10 SEK of every sweater sold att softgoat.com goas directly to this charity project!

Look at the video here!

We donated 96 goats last year!

Fri, 25 Jan 2013 14:00:00 +0100

For each sweater or other garment sold at www.softgoat.com we donate 1 euro to Barnfonden and their "give a goat" project in Africa! Each family in the project gets four goats to start a goat farm - we pay for one of the goats. The goats give children vital nutrients through the milk and the goat kids can eventually be sold in the local market etc. In december we donated 20 goats and for all of 2012 we donated 96 goats! Thank you for your support!

Christmas pop up store!

Tue, 04 Dec 2012 12:00:00 +0100

Välkommen till vår pop up store nu på fredag och i en vecka framåt!

Du hittar all info här!

Soft Goat in Press and Social Media

Fri, 19 Oct 2012 11:00:00 +0200

Lately we have found Soft Goat in several magazines, blogs and in social media such as Facebook and Instagram. We thought we should give you guys an update!

Fashionista Martina Bonnier, editor in chief at Damernas Värld, looks stunning in her Beige Turtle Neck from Soft Goat! Read more at her blog!

Our favourite blogger Amanda Schulman in a Cable Knit Burgundy Sweater, find the sweater here and read more at her blog here!

Hannah Widell, sister of Amanda is also a fan of Soft Goat sweaters, she is wearing a Cardigan in Navy, find the sweater here and read more about it here.

Fashion editor Iris Hjelmstedt is writing about what to give to your girlfrind at www.kingmagasize.se. Who wouldn´t be happy for a cashmere sweater from Soft Goat! Find the Off White Cable Knit Sweater here and read more at kingmagazine!

To always stay updated about Soft Goat news and other information please like us on Facebook! And while you are at it, follow us on instagram aswell @softgoat!

Se you soon!

Soft Goat continues to donate goats

Thu, 20 Sep 2012 12:00:00 +0200

Our donations to the Children's Fund Give a Goat project continues. In August we donated 10 goats to needing families in Africa. These goats provides the children nutritious milk, meat and the goat kids can eventually be sold in the local market.

We are proud to be able to give back and want to say a big THANK YOU to all our customers who are making this possible!

Soft Goat AW12

Mon, 17 Sep 2012 15:00:00 +0200

See all the beautiful pictures for the AW12 collection taken by the talented photographer Magnus Ragnvid.

Mens Cable Knit Burgundy, find it here!

Women's Cable Knit Racing Green and Men's o-neck Grey Melange.

Men's Cable Knit Beige and Women's Oversize Black.

Men's o-neck Navy and unisex Beanie Ink Blue.

Women's Turtle Neck Beige.

Women's Cable Knit Burgundy.

Happy Customer in Hong Kong!

Fri, 15 Jun 2012 13:00:00 +0200

We just got these super cute pictures emailed to us from a happy customer in Hong Kong. Her sweet baby has a Baby Beanie Light Pink, you can find it here!

Congratulations Carolina Gynning!

Mon, 11 Jun 2012 12:00:00 +0200

Swedish artist and blogger Carolina Gynning gave birth to little baby Alicia on the 5th of june. In pictures seen in Expressen and on Carolinas FB group we noticed our lovely Baby Blanket in light pink! It looks perfect around the little princess!

You can find the baby balnket here!

Pictures from expressen.se and Facebook.

Tillsammans gör vi skillnad!

Thu, 10 May 2012 15:00:00 +0200

Sedan Soft Goat grundades för drygt 1 år sedan har vi tillsammans med våra kunder skänkt 125 st getter till behövande familjer i Afrika! Vi och Barnfonden vill tacka alla som har handlat hos oss för detta!

Soft Goat skänker 10 kr per såld tröja till Barnfondens gåvoprojekt ”skänk en get” som riktar sig till ensamstående kvinnor i Zambia. Varje familj i projektet får fyra getter för att starta en getuppfödning – vi bekostar en av getterna. Getterna ger barnen viktig näring genom mjölken och killingarna kan så småningom säljas på den lokala marknaden. En get kostar 350 kr och vi redovisar kontinuerligt hur många getter som skänks via Soft Goat.

Soft Goat in Nepal!

Tue, 08 May 2012 11:00:00 +0200

Last week we visited Nepal and Kathmandu to see our factory and samples for AW12 and SS13! Stephanie and Peter from Soft Goat and Malin and Elsa from by Malina had 5 amazing days with lots of fun and experiences that will be remembered for life!

Checking Samples for AW12

Work in progress

Knitting machine

Knitting machine

Peter knitting a sweater

Linking arms to the sweaters

Stephanie and Peter with the staff at the factory

Miss Anjali and Mr Gunjan from the factory

Monkey at the Monkey Temple

Market at the Monkey Temple

Stephanie and Malin at the Temple

Inside the Temple

Outside the Temple

Rules at the Temple

Munk

Selling fruit

Sunrise over Himalayas

Sunrise over Himalayas

Sunrise over Himalayas

Sunrise over Himalayas

Elsa with local kids

Great way of putting up a sign

Kids doing homework

Coca Cola around the world

Hannah Graaf chooses Soft Goat for her baby

Mon, 07 May 2012 10:00:00 +0200

The swedish model and blogger Hannah Graaf is expecting a baby very soon, and the other day she bought a set of things for her little girl! Read more about it here!

Anna Hibbs Loves Soft Goat

Thu, 19 Apr 2012 14:00:00 +0200

Swedish blogger Anna Hibbs fell in love with her Soft Goat sweater, she even wants one in every colour! We think she looks stunning!

Read about it here!

SPRING POP UP STORE

Thu, 19 Apr 2012 10:00:00 +0200

Se hit alla ni som befinner er i Stockholm i nästa vecka! Torsdagen den 26 april slår Soft Goat tillsammans med by Malina upp portarna till vårens färggladaste pop up store!

Kom på ett glas bubbel, handla tröjor, ponchos, shorts, blusar, klänningar och skor!

Torsdagen den 26 april mellan kl. 10.00 - 19.00 på Nybrogatan 66.

Varmt välkomna!

Oversize from Soft Goat

Mon, 16 Apr 2012 20:00:00 +0200

Our new oversized sweater seems to be very popular! Here you have beautiful Malin in our light grey oversize sweater, of course in 100 % cashmere!

Find it here!

Spotted with a Soft Goat

Wed, 14 Mar 2012 12:00:00 +0100

Yesterday we spotted Fredrik Söderlindh in a Soft Goat Cable Knit Beige, here with Mats Wilander (seven times Grand Slam winner)!

Buy your own Cable Knit Beige here!

Magdalena Graaf likes Soft Goat

Tue, 13 Mar 2012 12:00:00 +0100

Beautiful Magdalena Graaf loves her Soft Goat sweaters! And we think she looks amazing in her Off White Cable Knit!

Buy your own Cable Knit here. And read Magdalenas blog here!

Picture is from Magdalenas blogg.

Sneak Peak from SS12 Photo Shoot

Mon, 12 Mar 2012 14:00:00 +0100

Last week we had a photo shoot in a studio in Stockholm! Here are some behind the scene pics and sneak peak pics from the shoot and our SS12 collection. What do you think?

Happy Birthday

Wed, 07 Mar 2012 13:00:00 +0100

We are turning 1 year this month. Shop for over 1000 SEK and get a gift for free!

On March 22, Soft Goat turns 1 year. We want to celebrate this by giving our customers a gift. Until 31th of March we will give everyone who shops for over 1000 SEK a cashmere care kit, consisting of a wool comb and a wool detergent with a value of 175 SEK. Happy Birthday!

SHOP NOW!

Winner of Giveaway of the Month!

Wed, 11 Jan 2012 10:00:00 +0100

Congratulations to Pernilla Magnusson in Skara who is the winner off a Soft Goat Poncho in the colour Sand!

Look in to our new giveaway, this time we are giving away a Poncho again but in the colour Dark Grey! Compete about it here!
´

60 getter i december!

Thu, 22 Dec 2011 18:00:00 +0100

Skänker ni en get, så skänker vi en get löd kampanjen! Tillsammans har vi nu skänkt hela 60 getter i december till behövande familjer i Afrika. Vi och Barnfonden tackar alla våra kunder som har gjort detta möjligt! Under året som har gått har vi totalt skänkt 106 getter och därmed bidragit till en drägligare tillvaro för många behövande. En bättre julklapp kan vi inte önska oss!

God Jul och Soft Nytt År från Soft Goat!

Beställ idag, få leverans idag!

Sun, 18 Dec 2011 18:00:00 +0100

Från och med idag och ända fram till den 23 december kan du som bor innanför tullarna i Stockholm få din order samma dag! Dessutom inslagen! Beställer du innan kl 14 och väljer tillvalet "express" vid utcheckningen så levereras din vara samma dag. För endast 99 kr får du alltså dina julklappar framkörda till dörren i ett fint paket, perfekt för dig som känner att julklappsstressen kryper sig allt närmare.

För dig som inte bor i Stockholm vill vi påminna om att handla senast den 20 december för att vara garanterad leverans innan Julafton!

Börja handla här!

Soft Goat Pop-up Store!

Tue, 06 Dec 2011 14:00:00 +0100

Måndagen den 12 december öppnar Soft Goat upp en affär för en dag! Känn och kläm och handla julklappar till nära och kära!

Vi håller öppet från 12.00 - 20.00 i restaurang Bistro Nouveaus lokaler på kommendörsgatan 7 i Stockholm.

Vi bjuder på paketinslagning och glögg!

Varmt välkomna till Soft Goats julbutik!

Självklart tar vi kort.

Läs mer här!

Winner of Giveaway of the Month!

Tue, 29 Nov 2011 15:00:00 +0100

Congratulations to Mathilda Sandquist in Träslövsläge who is the winner off a Soft Goat Beine in the colour Off White!

Look in to our new giveaway, this time we are giving away a wonderful Poncho in the colour Sand! Compete about it here!

Skänker ni en get, så skänker vi en get!

Mon, 21 Nov 2011 11:00:00 +0100

Från och med den 21 november utökar vi vårt samarbete med Barnfonden och deras skänk en get-projekt! Fram till den 21 december kommer ni kunna köpa en get direkt i vår webbshop samtidigt som ni handlar mjuka julklappar till er själva eller till andra. Och inte nog med det, för varje get som ni skänker så skänker vi en till! Den 21 december redovisar vi hur många getter som vi tillsammans har skänkt under denna period! Hjälp oss att bidra till en bättre värld redan nu, börja shoppa här!

Winner of Giveaway of the Month!

Mon, 07 Nov 2011 14:00:00 +0100

Last months winner of our giveaway is actually not only one winner, but two! Congratulations to Kristofer Fagerström and Ulrika Fällender! They won a cosy hoodie each!

This month you can sign up to win a beanie in 100 % cashmere! Sign up here!

Getemånga Getter!

Wed, 02 Nov 2011 15:00:00 +0100

Nu skänker vi hela 10 st getter för oktober månad! Tack alla fantastiska kunder som har hjälpt till att bidra till en bättre värld!

Photo shoot at Berns Hotel

Thu, 06 Oct 2011 13:00:00 +0200

A few weeks ago we had a photo shoot at the stylish Berns Hotel! The talanted photographer Linus Halsenius took all the pictures. Here are some sneak peak photos!

Soft Goat loves Malina

Fri, 16 Sep 2011 10:00:00 +0200

Our good friend Malin (owner of the fabulous brand Malina) loves her Soft Goat Hoodie in the colour Dark Grey. It looks perfect on her!

And we love Malina, check out her beautiful dresses here!

Boppe in a Soft Goat Hoodie

Tue, 06 Sep 2011 14:00:00 +0200

Our friend Boppe just sent us this picture! She looks smashing in her Soft Goat Sand Hoodie. The perfect garment for the autumn!

Ps. for those of you who are thinking about getting married, we can recommend Boppe's company weddinglist.se, check it out!

22 Goats to Africa!

Mon, 05 Sep 2011 16:00:00 +0200

Since we started in late March we have donated 22 goats to families in Zambia, Africa. We are very proud and happy about our collaboration with Barnfonden and their "Give a Goat" Project! Read more about our work here.

A big THANK YOU to all our customers, without you this would not be possible!

Soft Goat at Sea

Thu, 11 Aug 2011 17:00:00 +0200

Last weekend Erik went sailing in the Baltic Sea. Soft Goat cashmere proved to be the perfect garment for some chilly night sailing between Visby and Gotska Sandön.

A couple of hours later it was pitch dark and we were sailing under the stars in rough seas. Erik's Cable Knit kept him warm througout the night.

Erik made his first Korv Stroganoff while the boat was rolling on the waves. It turned out pretty good. A bit to spicy according to some of the crew members.

4 goats to Zambia!

Tue, 09 Aug 2011 15:00:00 +0200

Soft Goat gave 4 goats to needing families for the month of July. In total, we have donated 18 goats since we started in late March, which means that we have helped 18 families to get a better life, and that feels great! Go Soft Goat!

Soft Goat at Bjäre

Sun, 17 Jul 2011 21:00:00 +0200

Beautiful Elsa just sent us this picture! Her Soft Goat sweater fits perfect when a day at sea turns to evening.

She is wearing a Cable Knit Salmon, find it here!

Soft Goat Fishing

Fri, 15 Jul 2011 14:00:00 +0200

Yesterday evening we were out fishing mackerel! Stephanie had a Soft Goat Hoodie in Lilac on, perfect for chilly nights.

We got seven mackerels and had them for lunch today! Yummy!

Soft Goat and iZettle!

Wed, 06 Jul 2011 15:00:00 +0200

Tomorrow on Thursday the 7th of July, you are more then welcome to look at the new collection at the Restaurant Bistro Nouveau on Kommendörsgatan 7 if you are in Stockholm.

We are very proud to be the first company using the awesome new iZettle. Its going to be the next big thing! Remember where you heard it first...

iZettle makes it possible for anyone to take card payments, you only need an iPhone and iZettle! Swing by tomorrow and be one of the first to use it!

New Products in Store

Tue, 28 Jun 2011 19:00:00 +0200

Our fine summer sweaters in new colors are finally in store. Check them out!

12 goats to families in Africa

Wed, 01 Jun 2011 12:00:00 +0200

In May, we donated five goats to families in Africa. Since we started about two months ago, we donated 12 goats and therefore helped 12 families to get a better life!

Many hanks to all of Soft Goats customers who have made this possible!

Carolina Gynning in a Soft Goat

Wed, 18 May 2011 16:00:00 +0200

Beautiful Carolina on a horse back riding tour in a Soft Goat Cashmere sweater! She looks GORGEOUS! Carolina is wearing a Cable Knit Salmon, look at our cable knitted sweaters here!

And click here to go to Carolina Gynning's blog!

Mother's Day Offer

Mon, 09 May 2011 16:00:00 +0200

On the 28th of May it is Mother's Day in Sweden! We celebrate with a special offer for all our Soft Goat people. Buy your mother a gift and you will get a Cashmere Care set for free. It includes a Classic Wool Wash and a Wool Comb. Buy it before the 25th of May to be sure to have your delivery before Mother's Day.

3 goats to needing families in Africa

Tue, 03 May 2011 17:00:00 +0200

10 SEK per sold product goes directly to the Swedish charity organisation Barnfonden and their "Give a Goat" project. For the month of April we gave 3 goats to needing families in Zambia.

Each family in the project gets four goats to start a goat farm - we pay for one of the goats. The goats give children vital nutrients through the milk and the goat kids can eventually be sold in the local market. But first, another family in the village who are waiting for their turn are given four kids!

This is our certificate!

Soft Goat Easter

Tue, 26 Apr 2011 17:00:00 +0200

Erik, Stephanie and Ludvig in Soft Goat Cashmere during Easter. Stephanie is wearing her boyfriend's Men's Cable Knit Salmon, the perfect summer sweater.

Erik in an Orange Summer Scarf, Dark Brown Cable Knit and an af Klercker piké. Please notice Erik's tanned legs.

And Ludvig at Tranholmen in an Orange Summer Scarf.

Soft Goat in Los Angeles

Thu, 21 Apr 2011 09:00:00 +0200

Soft Goat around the world, this time we have a picture of Magnus enjoying life in a Soft Goat Cashmere sweater at Santa Monica Beach in LA. Looking good!!

Soft Goat in New York

Thu, 14 Apr 2011 12:00:00 +0200

Our good friend Pascal in New York with a Soft Goat sweater, he's wearing an O-neck Navy. The picture was taken by the great photographer Jacob Axelman. Check out his website at www.jakobaxelman.com.

Rebecca Simonsson in Soft Goat

Fri, 08 Apr 2011 14:00:00 +0200

The super cool girl Rebecca Simonsson wears a Soft Goat Cashmere sweater in the color beige. We only have a few left, you can find them here.

Reed Rebeccas blogg here!

The Talking Goat

Tue, 05 Apr 2011 17:00:00 +0200

Soft Goat loves this youtube clip - the Talking Goat! Enjoy!

Soft Goat and Give a Goat

Fri, 01 Apr 2011 11:00:00 +0200

Soft Goat donates money each month to Barnfonden and their charity program "Give a Goat". For the month of March we donated 4 goats to needing families in Africa. Each family in the project gets four goats to start a goat farm - we pay for one of the goats. The goats give children vital nutrients through the milk and the goat kids can eventually be sold in the local market. But first, another family in the village who are waiting for their turn are given four kids!

This is our gift certificate!

Soft Goat in Expressen

Tue, 29 Mar 2011 11:00:00 +0200

Soft Goat in Expressen, they ar listing brands who also works with charity. Read it here!

Read about us at Kingmagazine.se

Mon, 28 Mar 2011 14:00:00 +0200

Read about us and cashmere in kingmagazine.se. By Johan Magnusson.

http://www.kingmagazine.se

Thank you!

Thu, 24 Mar 2011 15:00:00 +0100

Thanks to everyone who supported us at our launch party yesterday! We got lots of flowers and champagne. And we got a goat!! Our new mascot!

Anders Timell from Riche/Teatergrillen and Radio Mix Megapol loves cashmere. He came by our event last night, Anders wearing a Cable Knit Beige and Fredrik wearing a Cable Knit Orange.

Soft Goat in Zermatt

Tue, 22 Mar 2011 14:00:00 +0100

Our good friend Malin (founder of Malina) in a Fuchsia Cable knit sweater in Zermatt!
Looking good!!

Meeting with Y/S

Thu, 17 Mar 2011 11:00:00 +0100

Today we had a meeting with the awesome people at Young/Skilled. They are one of the creators of this webpage. We went through the last bits of our webpage, launch in a couple of days!!

Behind the Scene

Tue, 15 Mar 2011 14:00:00 +0100

Check out the behind the scene pics from our first photo shoot at our photographer Linus Hallsénius fantastic studio!

Our first press clip

Tue, 15 Mar 2011 10:30:00 +0100

Before we even had time to launch, we received our first press clip. Soft Goat visible in After Ten with Malou von Siwers. Note that Claes Juhlin has a Black Cable Knit on and that the model in the last clip has a beige O-neck.

Our first Shipment

Mon, 14 Mar 2011 09:00:00 +0100