About Soft Goat

Our key aim is to sell quality garments in 100 % cashmere online. With the Internet as our sole distribution channel, we can keep prices low and rapidly launch new products. We offer both classic and popular designs in a range of colors.

THE STORY

The story about Soft Goat goes all the way back to a dinner in 2010, when the friends Stephanie Bergström and Erik Magnuson, started talking about the cashmere sweater Erik was wearing. Both of them thought that the material was both soft and comfortable but that the prices on cashmere clothes and products were relatively high. They wondered if cashmere really had to be so expensive.

One year later, 2011, Soft Goat was born. The key aim was, and still is, to sell quality garments in 100 % cashmere online. With the Internet as the sole distribution channel, the prices can be kept low and it also creates opportunities to rapidly launch new products.

OUR CASHMERE

Cashmere wool comes from cashmere goats living in an extremely cold climate on the high plateaus of the Gobi desert stretching between China, Mongolia, Pakistan and Afghanistan. The name Cashmere comes from the region of Kashmir, which is located in …

Csr & Sustainability

Cashmere is a natural and longevity material with high quality. With two collections per year and our classic design with a twist, we are proud to contribute to slow fashion.

Project Playground

It is important to Soft Goat that the products are available to as many people possible and that they create opportunities for others.

Therefore, Soft Goat supports Project Playground, a non-profit organization working to empower vulnerable children and young people in South Africa's shanty towns. We donate about 0,5 % of our yearly revenue to Project Playground, so by shopping from us you contribute to their fine organisation.

We are looking for new talents

Soft Goat is going through an expansive phase and is always looking to hire new stars to the team. Today Soft Goat has around 25 000 customers worldwide, where Sweden is the largest market which proves that there are many more potential Soft Goat customers out there. The wide assortment of cashmere garments and an updated webshop makes Soft Goat the obvious choice for shopping knits online.

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